Dallas, Texas, December 22 /PRNewswire/ -- Taking gentlemen’s dating skills to the next level, R2 Business Ventures, LLC announced today that it has launched www.chicksjustdigus.com, a website for the gentleman who would like to improve his success rate of dating women.

The site provides content rich teleseminars, coaching by email, text and phone, and the upcoming release of “Were not handsome guys… Chicks Just Dig Us!” e-Book in January 2009 and paper back version in February 2009. The book is authored by Bob Kirby a.k.a. “The Approach Coach” and is an enlightening and entertaining look at increasing the success rate of dating attractive women without using the embarrassing pickup lines that many of today’s generalist books and websites on "how to pickup women” profess.

Approach Coach Kirby adds; “After my divorce at the age of forty, I had to reinvent myself to go out and hit the dating scene. I was always afraid that being just an average looking guy would limit my ability to date attractive women. I began to notice that some guys seem to have so much more success with women and dating than other guys. I decided I was tired of rejection, sick of seeing attractive women in the arms other men, and coming home empty handed. I wanted to have more success, so I decided to take action and study my game."

We’re not handsome guys… Chicks Just Dig Us! is four years in the making and isn't your typical run-of-the-mill “how to pickup girls” company. When Kirby was asked what sets Chicks Just Dig Us! apart from the competition he replied, “All the materials I found on the art of how to pickup women were mostly cheesy pickup lines that are supposed to make you a stud. What I found was that most of those traditional pickup methods turn you into someone you are not and the approaches most always end in embarrassment." He continues, “So I sat down and thought about how I could approach women as “a gentleman” without using embarrassing techniques and still improve on my success rate.”

The Chicks Just Dig Us! process is very easy to use. What Mr. Kirby has done is take the skills he has learned in the business world and apply them to the dating scene. By implementing these techniques he became very successful at increasing the number of attractive women he approached and dated.

With Kirby’s “Corporate America” background as a professional manager and trainer in the world of technology, it was natural for him to write the book, provide approach coaching and develop the live teleseminar event series to share his knowledge. His first teleclass rolled out in December, "How to Approach Women Without Fear of Rejection or Embarrassment” and has already received great reviews.

Bob continued, “With over 15 million single men over the age of forty in the U.S. alone, it’s both necessary and rewarding to pass on these proven techniques to other gentlemen who are in the same situation that I was in after I became single.”